Use This Customizable Sales Cover Letter Template to Win the Job

Use This Customizable Sales Cover Letter Template to Win the JobUse This Customizable Sales Cover Letter Template to Win the Job Writing a strong titelseite letter definitely increases the likelihood your sales job application will get a response.First, it tells the hiring manager youre a good communicator. You dont need to be J.K. Rowling to excel in a sales role, but you do need to be capable of expressing your ideas clearly, succinctly and compellingly.Second, it shows youre invested in the opportunity. Because online job portals make it so easy to apply, postings can get hundreds of responses. A well-written, enthusiastic cover letter separates you from all the people simply blasting their resume out.Third, it gives you the chance to add some color to your application. Maybe youre not as experienced as theyd like, or youre not familiar with the industry, or youve never used their sales tech stack before. Your cover letter helps you provide details beyond your re sume - which can often account for any missing qualifications.Convinced? Good news Its actually not that hard to write an effective, even eloquent cover letter for a sales job, provided you have the right resources.If youre applying to a conservative company or work in a formal industry (think finance, healthcare or law), include a full heading Your name and address, followed by a space, the date, followed by another space, and the company name and address.But if youre applying to a less formal distribution policy (like HubSpot ), simply write your name and email address, followed by a space, and the company name and email address.Maybe youre not sure who will be reading your cover letter. But dont write To whom it may concern, Dear hiring manager or any other generic title.With a little research , you can easily find the hiring managers name. Youll get points even if youre wrong.Lets say youre applying for the SMB Account Executive role at Joyfull. Google SMB sales manager Joy full and see if you can find the teams leader on LinkedIn.When applying to a conservative company, write Dear Mr./Ms. Last name. When applying to a startup or relatively relaxed organization, write Dear First name Last name.Your intro paragraph should highlight why youre a great fit. Its a high-level overview, rather than a complete overview of your work history and qualifications, so keep it under four sentences.The standard cover letter opening line is something along the lines ofIm interested in becoming a sales representative on your SMB team or Im excited for the opportunity to apply for the SMB sales representative role.While these sentences might not kill your chances of getting the job, they certainly dont help. You want to grab the readers attention and sell yourself from the very start.With that in mind, write a personalized, compelling line that will draw the hiring manager in and make them want to read more.I love working with small businesses - in fact, Ive helped mo re than 300 in the past year at my current job - which is why Im so excited about the chance to help SMBs discover Joyfull.Every week, I write a blog post about a common SMB challenge. Helping SMBs overcome this obstacle isnt just rewarding - its also a great lead gen strategy. My passion for this type of work led me to your SMB Account Executive position.Do you know a current or former employee who speaks positively about the company? Mention that in your intro. Ideally, theyd be referring you (either by submitting your application or connecting you with the hiring manager), but if theyre not a close enough contact, you can still use their name.As a self-starter who thrives in autonomous, results-oriented environments, Im drawn to the BDR role at Red Shelf. Ive heard great things about the culture and learning opportunities from Sarah Grossman, who started as a BDR and now works on your L&D team.In this paragraph, choose a relevant work experience . What does relevant mean? Yo ure trying to show your existing abilities and knowledge map well to the role youre applying for, so if you currently work in retail and you want to become a business development rep, you might writeAs a floor associate for Wilson & Co., I help 60-plus customers every day with questions about brands, fit, quality and more. This experience has taught me how to provide a positive customer experience and be helpful while driving sales - both skills Id use as a HubSpot BDR. Finally, its made me comfortable approaching strangers and acting as a product expert, which would be invaluable when reaching out to inbound leads.The second body paragraph follows the same structure as the first. Take another relevant work or educational experience, and connect the dots to the role youre applying for. Imagine youre currently an AE applying for a manager position . Your second section could readIn the past 16 months on the Pacific West team, Ive taken several opportunities to grow my leadership ab ilities. I started a beratership program for new reps, pairing them with salespeople who have been at the company for at least two years. This program has been a huge success Half-year retention is 20 percent higher for participants versus those without mentors, and one of our junior reps even wrote a blog post about it which ended up generating 10 applicants. I also began a Wednesday night call review. Everyone is welcome - we usually get around nine people. As a sales manager, Id continue to look for ways to support, mentor and train my salespeople so they have access to the most current and useful resources possible.If you have another relevant experience, discuss it here. But dont add a third paragraph just for the sake of adding one - a shorter cover letter is better if its more relevant.Lets suppose youre applying for a sales engineer role, which is a highly technical and demanding job that likely warrants a three-paragraph cover letterAfter spending two years in customer su pport, Im in my element when answering product-related questions. Theres nothing I enjoy more than getting a challenging ticket I can dig into - and theres nothing more satisfying than finally solving it. As a sales engineer for HubSpot, Id get the chance to talk to customers about the product on a daily basis and answer their most complex questions. In addition, I could use the communication skills Ive honed as a support rep.This section doesnt need to be long or flowery. Many people end with unnecessary statements like, Please let me know if I can provide any more information or Thank you for your consideration. The problem with these? A hiring manager can safely assume youll give more info if asked and are appreciative of their time. Youll seem like every other applicant whos grabbed a generic template from the netz (which, okay, you might be doing, but they dont need to know that.)Instead, reiterate your interest with a strong summary line likeThe best days at work are usua lly the longest and most demanding - because I go home knowing Ive helped multiple owners dramatically change the course of their businesses. Your hyper-loyal user base suggests being a Joyfull AE comes with even more opportunities to help young and growing organizations.Im passionate about helping X type of customer, solving Y goal, working in Z industry - which is how I found the open position at company name. The more I learned about companys mission to insert mission here, i.e. improve the remote working experience, make personal finance easy), the more excited I became. My applicable skill 1 and applicable skill 2 , as well as experience in field and knowledge of related topic, would make me an asset to the department, i.e. Customer Development team.As a title at current employer or skill, Im responsible for doing X and Y. This has helped me develop ability -- in fact, insert proof of your skill, e.g. my boss recently said I was one of the most resourceful employees hes ever had or Im known for my ability to stay collected and take the lead during high-pressure situations. Id use X skill as your job title to achieve main objective.Im also skilled in X/possess Y and Z positive traits, which comes from my previous work or extracurricular experience. In that role, on that team, I developed a knack for skill/traits. This was instrumental in hitting specific milestone/exceeding expectations. Youre looking for someone with X skill/character traits, and I believe Im a good fit.Over the past number of years, company has accomplished X goal, such as become a leader in the CRM space or used creative marketing and social media campaigns to become a household name in Colorado. It looks like you have ambitious goals for the future - I hope I get the opportunity to contribute.This article was originally published on HubSpot . It is reprinted with permission.